Literature and literacy are in dire straights. It is well known that literacy rates in Tasmania are in serious need of improvement, with half of our state functionally illiterate. Even amongst those who can read, competition from other media can make it a challenge to devote the time to reading for pleasure.

To that end, over a five year period (2023-2028), Fullers is aiming to give away $100,000 worth of books to help promote literacy and the love of reading in our community.

The main way we’ll be giving these books away is through school excursions, the essence of which is this: when a group of students comes to the shop, they’ll each be able to chose a free book to take away. While they’re here, we can also talk to them about the world of books, and read them a story or two. This is completely free for the schools and students, and is 100% funded by Fullers.

We’re also partnering with literacy organisations to support parents and other adults in their literacy journeys.

Contact us if you’d like to know more!

UPDATE 2026: As of the end of last year, we have given away more than 3500 books, and are on track to meet our goal! This year, we’ve also received a grant from Penguin Random House Australia to help us cover the costs of transport for 10 lucky schools who might not otherwise have access to this program. Schools can enter the lottery to win the cost of bus travel at our page for The Great Literacy Excursion Lottery.